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Client Follow-up Email Templates

Writing follow up emails is one of the most approachable and effective methods out there to generate sales for your business.

So, how do you write a successful follow-up email? In this guide, we will review some templates that will help you know when to send a follow-up email, how to maintain contact without being insistent and what exactly you should say.

Follow-Up Email Subject Lines

The subject line is the first thing anyone notices/reads. You need something that captures your potential clients' attention, so when they are surfing through their mailbox, your email will be one that catches their interest. For this reason, deciding your subject line is one of the most important aspects in writing a follow-up email for a higher probability of an answer.

Here are some subject line examples that have been used by sales professionals to achieve high email open rates.

Lines to use after No Response

    1. Still interested in our services?

    2. Any updates for us?

    3. It takes two to tango

    4. Let's cut to the chase

Lines After A Trigger Event

    1. Discussing your future goals today

    2. Ideas for your launch

    3. Question about a new product feature

    4. Thoughts about [title of blog post]

Lines For General Follow Up

 1. How can we improve your [business goal]?

 2. 10 free tactics to increase [objective]

 3. Let's have a 10 min call on this?

 4. [name], quick question

 5. [name] recommended we chat


Follow Up Email Templates Examples

1. After a meeting

Imagine you just nailed your client call. Your potential member shows excitement about it and even tells you they are interested to join your directory, and now you’re just thinking about how to close the deal. You will probably want to send them a follow-up email. Here is an example of a follow-up email you can send once you’ve had an initial meeting to get this deal closed.

So what's the next step?

[Name], I’m writing to follow up on our meeting. What are your thoughts? Do you have any additional questions?

Let me know what you think our next step should be.

Thanks for your input.


2. After leaving a voicemail

After leaving a voicemail to your potential member, sometimes they won't return your call, and leaving a voicemail doesn’t mean they will never respond to you but for better chances of receiving a response, you can send a follow-up email once you leave a voicemail. The experts say this type of follow-up email has an 80% response rate within 24 hours.

Hi [Name],

I just called to follow up on our meeting.

In my voicemail, I mentioned that I’ll try you again on [date and time], but feel free to reach me whenever it works best for you at [phone number] or shoot me an email.


3. After a trade show, conference, or networking event

When you attend a trade show, conference, networking event, or any other event related to your business directory, you are bound to offer your directory services. So, you will probably want to send a follow-up email to some of these potential members you met that day.

Excited about front-end development at [Company Name]

Hi [Name],

I hope you enjoyed [the event] and learned about our directory to improve your [business problem].

I’m sure improving your sales productivity is a top priority for you. I thought I’d send you this article, “10 Ways to Boost Your Sales Productivity” for you to review. If you’d like any additional information about this, I’d be more than happy to have a quick chat over the phone.

Just let me know if you have any questions or would like to have a more in-depth conversation. I’m here whenever you need me.


4. After you send a follow-up email

Many times you send follow-up emails to your potential members and they don’t respond. However, that doesn’t mean you should give up. Persistence pays off when it comes to follow-up sale emails. Don’t be discouraged. Remember: 80% of sales requires at least five follow ups. So here are three more follow-up email templates.

10 ways we can help 

Hi [Name],

I wanted to get in touch to see which of the 10 Ways are you using to boost your sales productivity. If you haven’t implemented these techniques yet, I’d love to help you get started. Are you available for a 30 minute call on [date and time]? Just let me know what works best for you. I look forward to hearing from you!


We're flexible 

Hi [Name],

I know how busy you must be managing your business and helping it increase sales. I hope the resource I sent you about boosting your sales productivity was helpful, and that you can share it with the rest of your team. Here it is again [insert hyperlink here] in case it got lost in translation. Would you have time for a call on [date and time] or [date and time]?

Let me know what works best for you, or if you have any conflicts with those times. I’d be happy to work around your schedule.


Trying to connect 

Hi [Name],

I’m sorry we haven’t been able to connect. Last time we spoke, you seemed very interested in boosting your sales productivity [objective]. Again, I know how hectic things can get between work and personal life.

I would be available for a call during weekends or before or after work hours if that’s easier for you.

5. After sending several follow up emails

Are your potential members still not responding? At this point, it might be time for the break up email. If you continue the conversation, you will likely be wasting your time and you are also probably annoying your potential member.

However, it is very important to “Break Up” with them in a professional way that leaves them feeling positive about you and your directory because they may refer you to someone else or want to reach out to you in the future.

So, here is an example of a "break up" email.

We've been unable to reach you

[Client's Name], I wanted to reach out to you one last time. I have suggestions on how your team can work harder in terms of generating new business. If I don’t hear back from you, I’ll assume the timing isn’t right.

My information is below should you have any questions.



If you've sent a break-up email and they don't respond, professionals use this tactic and send a final follow-up that has a 76% response rate. This technique is called “Permission to close your file?”.

Permission to close your file?

[First Name],

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.

If you aren’t interested, do I have your permission to close your file?

If you’re still interested, let me know so we can continue to the next step.


That's all from us today, hopefully you find this article as useful as we'd hoped!